Cell Phones and Remotes...

Why is it that the jam packed toy box full of toys is never good enough when there is a cell phone or remote in sight for a toddler? I mean, seriously, Caden got a whole new surplus of toys for his birthday but they aren't as entertaining as an old cell phone that he won't put down. We have three riding toys and tons that sing or are interactive. It totally blows my mind. I realize he likes to chew on the phone or remote but i don't get why he doesn't want to chew on his actual toys. I guess what i really want to know is why the obsession with technology starts so young.